It's part of their "The Don’t Change You. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. American Eagle's Aerie just had a gangbusters sales year — and the decade-old lingerie brand said it's thanks to its promotion of body positivity to young women. Aerie's Best Fit Finder is a tool designed to help employees determine customers' right bra measurement and fits. Share a video or pic of what you’re up to these days and make sure to include some positivity for your Aerie fam! Most recently, Aerie announced that it … Aerie launched in 2014 with brand ethos centered on body positivity and inclusion. Sign up for the Teen Vogue weekly email.

A third program, Support In The Fitting room, encourages customers to take part in empowering other women by allowing them to leave positive affirmations on sticky notes in the fitting room. These sessions will provide the tools and language necessary to foster an inspirational shopping experience and empower women to feel good inside and out. Together with NEDA, Aerie will hold training sessions with store associates to stress the importance of maintaining an environment that promotes body positivity and is completely judgment-free.
Email your submissions + a little about you: name, location, job, and a brief sentence or two about what #AerieReal feels like to you to positivity@aerie.com and you could be featured on #AerieREAL Life and our other social channels. © 2020 Condé Nast. Change Your Bra!" All rights reserved. "The Don’t Change You. These new set of programs come less than a month after American Eagle revealed a new Ne(X)t Level Fall Denim Campaign featuring models of various body shapes and ethnic backgrounds, and Aerie quietly released a collection of photos featuring women with a range of disabilities and illnesses. Using their passion and positive influence, they share the #AerieREAL message in their communities and social media platforms, dishing out content that is both relatable and relevant. The patent-pending tool was formatted to be less invasive than traditional measuring methods like measuring tape and matches customers based on how they feel in the bra rather than by their typical bra size. Ad Choices, Aerie Is Completely Revamping Its Stores to Promote Body Positivity. For a long time, fashion brands happily ignored body positivity … training program is a product of Aerie's on-going partnership with The National Eating Disorders Association (NEDA). Body positivity is an avenue for women and men to appreciate their bodies no matter what. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Check this out: Beyoncé Explained Her "Clear Vision" for Her Iconic Coachella Set. campaign. Change Your Bra!
In recent years, the company has worked to break down barriers and promote body positivity within the industry. "The core of what's happening here in Aerie is really this marketing campaign that's really starting to take hold," Aerie head Jen Foyle said on an earnings call last week when asked about the brand's growth. Aerie is celebrating its tenth anniversary with an ad campaign aimed at advocating for body acceptance and featuring women from all walks of life. Intimates brand Aerie announced yet another set of groundbreaking initiatives this week as a part of its #AerieREAL movement, designed to promote body positivity and self-love. Get the Teen Vogue Take. To revisit this article, select My⁠ ⁠Account, then View saved stories. Change Your Bra!" social media hashtag for the brand's first unretouched photo campaign, revealed a new Ne(X)t Level Fall Denim Campaign, featuring women with a range of disabilities and illnesses, Beyoncé Explained Her "Clear Vision" for Her Iconic Coachella Set. While the company is often heralded for its inclusivity of all bodies , its refusal to Photoshop models, and for encouraging women of all sizes and races to love their bods, they’re still kind of missing the point. That’s the promise behind Aerie’s body positive campaign #AerieReal. Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. Intimates brand Aerie announced yet another set of groundbreaking initiatives this week as a part of its #AerieREAL movement, designed to promote body positivity and self-love. To revisit this article, visit My Profile, then View saved stories.

#AerieREAL Ambassadors represent and embody the best of the Aerie and OFFLINE™ by Aerie ideals and lead empowering lives throughout the nation. The #AerieReal movement, which initially started out as a popular social media hashtag for the brand's first unretouched photo campaign, has since expanded into a larger institution of sub-campaigns meant to change the way people feel about their bodies. Want more from Teen Vogue?

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programs, and the Best Fit Finder tool. Aerie, the sister brand of American Eagle, revealed the addition of several new programs in conjunction with #AerieREAL's new Bras Make You Feel Real Good campaign, including the innovative Support In The Fitting Room and Don’t Change You. The young person’s guide to conquering (and saving) the world.