Visually, white gives a heightened perception of space. the Oberlo newsletter. The color yellow is used by brands such as Ferrari and Ikea. Black creates a perception of weight and seriousness. Colour has always been important - from natural warnings in primitive times to mood enhancers in modern homes. Psychology of colour. Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful.

It’s a calming and relaxing color which signals that no danger is present. }

On an ecommerce website, white tends to be the most used color. Healthcare niches, like Oral B, typically use blue in their branding to help people associate the brand with a quality, reliable and safe product. In color psychology, purple is a royal color. It aims to determine how color affects our day to day decisions such as the items we buy. Thanks for visiting. HubSpot A/B tested call-to-action (CTA) colors. . Colour Affects So even if your products don’t necessarily tie to a niche, you can use color to help you attract a specific demographic. The right yellow will lift our spirits and our self-esteem; it is the colour of confidence and optimism. PhysicalPositive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. Genna Lepore

Jessie-Lee Nichols RED. After all, many of their laptops are in a grey or silver-tone as its neutral color doesn’t put anyone off. It is sincere, reserved and quiet, and doesn't like to make a fuss or draw attention. Does the color of a dress compel us into purchase? You enjoy peaceful moments and spending time by yourself to reflex on the days events. “Color psychology is the study of how color affects our emotions and behaviors. Some col… Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. This is especially true with the versatile color of blue. White is purity and, like black, uncompromising; it is clean, hygienic, and sterile. Keep in mind, that this is the meaning in North American culture. You can find some good examples of this within the world of interior design.

Joe Rinaldi Tints of blue, green, yellow, etc. The red color meaning is associated with excitement, passion, danger, energy, and action.

You like things to be tidy and organized, everything in its place. They are probably reserved and introverted in character. My favorite color is a dark blue and almost everything besides organized applies to me. Do the colors of a package make us choose one brand over another? Discover thousands of products you can start selling online. on May 4th, 2020, By UPS is an example of a brand who takes advantage of color meanings in their branding.

Too much of it, or the wrong tone in relation to the other tones in a colour scheme, can cause self-esteem to plummet, giving rise to fear and anxiety. on August 15th, 2020, By Joe Rinaldi In this article. John Becker

Some retailers add their guarantee, trust certification or free shipping icons in a blue color to strengthen the trust aspect the color is known for. However you do it, keep it creative. BalancePositive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace. On their website, they use the color grey for their header to contrast against a white logo. Dark blue suggests, seriousness, conventional and professionalism. ORANGE.Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.

Being the last visible wavelength before the ultra-violet ray, it has associations with time and space and the cosmos. Being in the centre of the spectrum, it is the colour of balance - a more important concept than many people realise. And it’s not any different when it comes to selecting colors for your business. And thus, can provoke the strongest emotions. It is highly introvertive and encourages deep contemplation, or meditation. It incites emotion. The Color Blue The color blue is the color of trust and responsibility. In color psychology, red is the most intense color. on April 22nd, 2020, By BLACK.Positive: Sophistication, glamour, security, emotional safety, efficiency, substance. on September 1st, 2020, By Kathleen Booth Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland. The color meaning for white also has a negative side where it symbolizes sterility and cold. 50% Off IMPACT+ Pro: Advance your digital sales and marketing with online training, exclusive peer groups, and more. The choice of colors can help people decide what is important. Pure grey is the only colour that has no direct psychological properties.

This color is one of trust, responsibility, honesty and loyalty. on August 2nd, 2019, By For instance, if you choose the wrong colors for your content or logo, it can turn out to be less readable, and hard for your audience to understand. The psychological implications of that are considerable. Ramona Sukhraj You might also notice that complementary colors include yellow and green which all have natural elements to them.

on September 22nd, 2020, By

For example, your homepage banner image or logo might include a green background. on July 18th, 2020, By

Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Vin Gaeta Daniel Escardo Our good friends Facebook, Twitter, and LinkedIn embrace blue. This milestone is usually filled with happiness and optimism for the new change making yellow a great color to associate with the brand.